Centenarian Bob Williams - A Tribute



Robert Williams Obituary
June 23, 1921 - August 17, 2022






​It is better to have mourned a man than to never have met him. Bob left a legacy for his family, friends and our nation. He was a creative thinker, with tireless energy and an unmatched enthusiasm. He had a dogged determination to make a difference in whatever project he undertook. He was thoughtful, generous and loyal to his many friends. Always upbeat and happy, Bob was a perfect gentleman in every way. He was an extreme optimist. As an avid golfer, he "knew" that his "best golf round"; was just ahead. Often a mentor, always an example, Bob expected the best from everyone. His passions were his sweetheart, Carol, who he called; "The Madam"; his family, the ocean, hiking, writing, Navy and Stanford sports, but most importantly his friends.
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Bob loved people and they loved him back. He never forgot a name. Countless people credit Bob as their mentor and inspiration. His quick smile, infectious laugh and strong values of honesty, loyalty and generosity were embodied in a person who saw the best in people, regardless of their background. One of his greatest pleasures was talking with the kindergarten children from the local elementary school about how to live a long and useful life. They loved it when; Mr. Williams visited their school and Bob beamed with happiness when he realized he was able to help them understand the importance of gratitude, love of country, and other practices he encouraged them to adopt.
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Of all his many accomplishments in life, he felt that this experience with these youngsters had the most profound impact on him because he had helped shape their very futures. He grew up in Sausalito where he was a proud Eagle Scout and an American swimming record holder. He graduated from the United States Naval Academy in 1944. While a Midshipman, he had a rare "double"... holding the highest appointive rank of Brigade Commander and the highest elective office of Class President every year. A two sport varsity athlete, he received the much coveted Class of 1897 Leadership Sword.
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During WWII, Bob served four campaigns as a shipboard officer in the Western Pacific. After the war he became a Navy carrier pilot. In 1953 he resigned from the Navy and entered the life insurance business becoming one of the most respected and publicized international life insurance executives of his era. As President of his professional life insurance association, the American Society of Chartered Life Underwriters, Bob is remembered for having strengthened the industry's professional Code of Ethics. An innovative leader, two of Bob's initiatives, Enhanced Sportsmanship and the Honoring of Veterans became successful national programs. Almost 600 colleges and 1000 high schools now honor veterans at home football games closest to Veterans Day due to Bob's efforts. Locally, Bob, a Stanford graduate school alum, received Stanford's first- ever Sportsmanship Award. Nationally, the Positive Coaching Alliance (PCA) honored Bob as a "Sportsmanship Visionary"; And Internationally, a Sports Council in Scotland named its Boys Tournament "The Bob Williams Trophy" for inspiring young boys to honor the game.
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Bob loved the Boy Scouts and took great pride in having been the recipient of the "Distinguished Eagle Scout Award" the Eagle Scout Association's highest honor.
Bob made many innovative contributions to the Naval Academy. He was a USNA Foundation Trustee for over 40 years and many of his ideas were accepted by the Academy. Additionally, he procured a NASA Moon Rock for the USNA Museum. Bob crewed while at the Academy and last year he was deeply moved when the Navy named a rowing shell after him. With water from the Severn River, he christened the Robert Beresford Williams Class of '45 shell with tears running down his cheeks.
All of Bob's family and his friends thank him for all he has done to enrich their lives. Those who mourn his passing include: Carol Mayer Marshall, his "sweetheart"; and wife; his daughters Cara Taylor (Paul) and Betsey Williams; his grandsons Donald Taylor (Nancy) and Steve Taylor; his great-granddaughters Emma and Abby Taylor; his stepdaughter Parri Marshall (David); his step-granddaughters Ariel Waldman (Matt Biddulph) and Zahra Waldman; his nephews Ken Williams (Kathy), Michael Williams (Mimi), Steve Williams (Stephanie), Robert Beresford Williams (Mary Beth), his cousins Cinda Ely and Karen Sivley (John) and his dear friends: his Scottish family, the Symes, Jose Alvarez, Maggie Wilde, Dr. Jeff Croke, Judy Tuipalotu, and Tim Larson.
A memorial service is being planned for a later date.
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Published by San Francisco Chronicle from Aug. 23 to Aug. 24, 2022.
Bob Williams Amazing Life Story
Born June 23, 1921
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Written on his centennial
As a teenager, Bob earned an Eagle Scout Award and was an American swimming relay record holder. As a Naval Academy midshipman, he held the highest appointive rank, Brigade Commander; the highest elective office, Class President; and was a two-sport varsity athlete. At graduation, accelerated a year because of the war, Bob received a Letter of Commendation from the Superintendent and the Class of 1897 Leadership Sword — the acknowledged leader of his Naval Academy Class of 1945. As a shipboard officer during WW II, he fought in four Pacific campaigns.
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After leaving the Navy, in time Bob became the most successful international life insurance executive of his era, highly honored and highly publicized. He established offices in London and Beirut, in addition to Menlo Park. Bob developed a clientele of the rich and famous around the world, even including a Saudi Prince who later became the King of Saudi Arabia. Operating in the Middle East during the oil crises of the 1970s, he generated unequaled positive publicity for the life insurance industry. During Bob’s tenure in the life insurance business, no individual has had a greater impact on professional ethical conduct than he. As the President of the industry’s professional association, Bob tightened the ethical conduct standards. He was an innovator, creating new marketing procedures and opening up markets in the Middle East for American companies.
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Bob is known as an innovative thinker and charismatic leader. Indicative of his vision and impact are the more than 500 testimonials he received during his late ‘80s and ‘90s — heart-felt and enthusiastically written, from broad-based sources including colleagues and persons of influence. Oft honored, in 2012 for example, Bob received the National Eagle Scout Association’s Distinguished Eagle Scout Award for service to country, and, Bob and his wife, Carol, were honored as Distinguished Citizens.
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Each year, Bob’s two national initiatives, Honoring of Veterans and Enhanced Sportsmanship, the ethics of good sportsmanship, involve and inspire millions of Americans. Veterans are now honored every fall at home football games near Veterans Day by almost 600 colleges and thousands of high schools. The words of a college President, “Your work on behalf of our Veterans serves as a shining example of the values we wish to instill in our graduates.”
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The words of two Directors of Athletics:​​
“His sportsmanship leadership and passion have earned him the reputation as the nation’s #1 Sportsmanship authority, expert and advocate. No one can match his record for making a life-time difference for sports in America. He is a great American.” (USAFA)​
and
“We have fully subscribed to Bob’s direction and aspire to always exceed his vision in any aspect of competition. His values and ideals have touched the lives of virtually every midshipman who participated in our athletic program.” (USNA)
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Bob has been honored for his visionary sportsmanship leadership—locally, nationally, even internationally. Scotland’s N.E. Fife Sports Council named its new Boys Tournament the Bob Williams Trophy for Bob’s many years of leadership inspiring its boy golfers to “honor the game.”
Bob is recognized as the Naval Academy’s #1 Volunteer, a volunteer without equal. For more than 50 years, he has transmitted his ideals, values, enthusiasm, vision, passions, and thoughts. A Naval Academy Foundation Trustee since 1969, in 2018 Bob was honored with The Chairman’s Distinguished Volunteer Award.
He created four official Naval Academy ceremonies. Two occur each year:
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Naval Academy Founder’s Day: a day for bringing the USNA family closer together.
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Honoring of Veterans, held annually near Veterans Day at a football game, expected to endure as long as the Academy itself.
and, two one-time ceremonies:
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Ambassador of Exploration Award, recognizing the lunar sample Bob procured from NASA for the USNA Museum.
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50th Anniversary of the First Space Flight by Rear Admiral Alan Shepard, Bob’s classmate and roommate.
He also established four Brigade Traditions for midshipman training.
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Bob’s recommendation led to the creation of the annual five-academy sportsmanship competition: The Superintendent’s Distinguished Citation for Sportsmanship
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In 2016, he sponsored the highly regarded video: The Founding of the United States Naval Academy.
The words of two Superintendents:
“You have represented the Alumni so admirably for so long, I think that many of us can’t imagine an Alumni initiative that doesn’t involve you.”
and
“On behalf of the Naval Academy and all Alumni around the world, I want to personally thank you for your continued support.”
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Alumni Association Chair:
“…his legacy and traditions will live on for generations.… He is a Naval Academy and a national treasure.”
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Bob has left a legacy for the Naval Academy and for our country:
“The seeds that Bob has planted will long serve future generations, inspiring them with the ethic of good sportsmanship, a love of their school, and a heightened respect and gratitude for those men and women who have served and are now serving their country.”
City of Palo Alto Proclamation

Thank You From Bob’s Wife, Carol Marshall

How To Live To Be 100 – A 9-Point Retirement Happiness Program
A Happiness Program For Any Age
By Robert 'Bob' Beresford Williams. Written on his centennial.
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HERE I AM AT AGE 100. I have just completed the most wonderful 20 years of my life, my 80s and 90s. I walk a little slower. I don’t hear as well. I don’t see as well and I don’t remember quite as well. BUT I still have a few of my “marbles” left. I still am productive. I am still vertical (I stood up and raised both hands) and I am still the happiest man I know.
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This afternoon I will give you my five reasons for still being alive and discuss, in detail, my 9-Point Retirement Happiness Program. So why am I still alive? I believe there are five main reasons. The first two, Exercise and Avoiding Life-Threatening Falls will be discussed later. The third reason is Home Environment. I am still in the home I love, a home with a beautiful garden in which to relax and ruminate. My wife Carol, has taken wonderful care of me. She has provided me with companionship such as I have never experienced and love as I have never known. The fourth reason is a Concierge Doctor. As one ages, one increasingly needs a competent doctor. Not only a doctor whom you can call and talk to the same day or set up immediately a needed appointment, rather than waiting for weeks. I have had such a doctor for almost 25 years. His availability has been so reassuring and comforting and well worth the cost. As the years move on, there is another need – a doctor who can get short-notice appointments with medical specialists in the area. During the first six months of 2021, I had five such appointments.
The fifth reason is Attitude. As some of you know, I have always operated with enormous energy and enthusiasm. I still have much of both at age 100. Almost every morning, I bound out of bed, energized, with a full head of steam, excited about which of my interests to attack –my 9-Point Retirement Happiness Program that has made me, during my 80s and 90s, the happiest man I know.One can plan for retirement or one can just let it happen; I planned very carefully for my retirement.
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EXERCISE. Over the years, I have had some serious heart problems – three heart hospitalizations and one time my heart stopped. Given my poor heart history, THE reason that I am alive today is my lifetime of heavy, heavy exercise. Since I was a teenager, I have been a planned exerciser, always five days a week, often six and occasionally seven days – biking, hiking, weights and personal trainers. Almost every day, exercise has been my #1 priority. Until my late 70’s, I did 45 pushups three times each week. In my home I have a treadmill, elliptical and rack of weights. I have done much biking over the years, but my favorite exercise has been hiking. I loved the thought of being on a trail, ticking off the miles, one by one by one. Twice a week for more than 50 years, I have headed to the Peninsula hills to hike – The Dish at Stanford, Windy Hill, or most often, Wunderlich Park in Woodside. My favorite hike has been in Wunderlich Park — hiking four miles up to Skyline, at an elevation of 2000 feet, perhaps having a second breakfast or early lunch at Alice’s Restaurant, then four miles back down, a total of eight miles. I learned that I was at my most creative while hiking so I always carried with me a sheet of paper and pen. When I had an idea, I would stop, jot it down, then trudge on. My two national initiatives were spawned while hiking through the redwoods of Wunderlich Park. As the years rolled by, hikers began to pass me and since I was very competitive, I would say with a smile, “You put me to shame, going by me like that”. And often that simple sentences started a nice conversation and some friendships resulted. At age 97, I made my last 8-mile hike up to Skyline and back. Now, at 100, exercise remains my highest priority. Twice a week a personal trainer comes to my home. Five times each week I walk 2.5 to 4 miles, do a couple of minutes on my Elliptical, push a few light weights, then a balance exercise or two.
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AVOIDING LIFE-THREATENING FALLS. Many of us have had a friend who had a very bad fall then, not too long thereafter, was dead. Here are some of the safeguards I have used: I arise very slowly, then, when erect, steady myself for a moment, then head off. As I aged, I swallowed my pride and bought a women’s bike which was easier and safer to get on and off. Around my neck, I wear an Emergency Alert and if in any kind trouble, I press the button and help is on the way. No more worries about 911 being too busy to answer quickly. For hiking on hills, mountains or rough terrain, I always use two hiking sticks. When headed downwards, my hands are always through the hiking stick hand-loops. Now, at 100 I walk primarily on the level and use one hiking stick. As I age, whenever I pull a garment on or off over my head or when putting on pants or pajama bottoms, I steady myself against a wall or piece of furniture to offset any disorientation. Inside my bedroom I have a low intensity light plugged into a floor socket to avoid total darkness. I keep two flashlights inside my bedside table drawer rather than on top so they don’t get jarred off during an earthquake. On the top of the table is the charger for my Emergency Alert making the device available to me 24 hours a day rather than having it charging in another room. Also taped to the table are a vial of Nitro pills, in case of a heart attack, and a whistle.
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SEEK PASSIONS. If you have a passion when you retire, go all out. If you do not have a passion, try to find one. If you find one, look for another. Other than family, I have had one lifelong passion — my love of my alma mater, the United States Naval Academy. Over time, I went all out and have been honored repeatedly by the Academy for my many contributions of substance and impact. During my retirement, I hit the Passion Jackpot and found three more passions. In my 70s — The joy of writing. In my 80s, I created my national initiative – Enhanced Sportsmanship, the ethics of good sportsmanship. And in my 90s, I created my second national initiative – Honoring of Veterans at home football games near Veterans Day. These two national initiatives involve and inspire millions of Americans each year.
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JOY OF WRITING. This is my writing story. In my 60s, I wrote my first article, ‘World War II’. This one was easy – Japanese shells being lobbed my way and Japanese Kamikaze planes attacking my ship made a thrilling story. In my 70s, my first book was ‘My Memoirs’ which was almost 700 pages in length. In my 80s, I wrote a 52-page article entitled ‘Age 85, my most interesting and best year ever’ which covered 26 events of interest that occurred during that 12-month period. At 99th I finished my 8th book and also had an article, ‘Naval Academy Day’, published in a national magazine. Two more books are underway – Volume 2 of ‘My Memoirs’ and a book about my wife Carol’s distinguished life. I’ve given each family member a set of my books and they are a wonderful family legacy for those who are here today and for those who will follow.
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JOINING AND PARTICIPATING IN ORGANIZATIONS. If one joins an organization, plan to go all out as an active member not just a dues-paying name on a roster. During my retirement, I joined two organizations. One was the Palo Alto Club and I’ve had more than 30 years of enormous pleasure being a member. If I were to make a list of the 25 non-family members I care most about, perhaps 20 PAC members would be names on such a list! The second organization is the Palo Alto University Rotary Club which I joined wanting more young people in my life. The members are so caring, one for another, and it’s a pleasure to be part of this wonderful community service group. Both these organizations continue to play an important role in pushing back the Grim Reaper.
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POWER AND PLEASURE OF RECOGNIZING OTHERS AND IN EXPRESSING GRATITUDE. Within our families, we are quite skilled at bestowing recognition and expressing gratitude – to spouses and other family members. In midlife, I found particular pleasure in recognizing others and expressing gratitude so I incorporated both into my life which has been a win-win that has given me so much pleasure over the years. Even little courtesies, one to another inspire me. I try to do my share of insignificant courtesies. Two examples: one, whenever I pass a woman pushing a baby carriage, I always say, “You have some precious cargo there.” The smile of a proud new mother is a joy to see. Another example is when I am in a restaurant, I often note a young couple so I proceed to their table and say, “You certainly have an impressive family”. The smile on the young faces is a joy for me to see.
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CONTACTING OTHERS EACH WEEK. For more than 30 years, I’ve had the goal of contacting 10 people or more each week with in-person visits, notes, expressions of gratitude, phone calls and now emails. I have largely met my goal, week after week. People energize me and these contacts boost my morale – I love talking with my friends.
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​MENTORING. There is such a need for mentors and I love talking with the young about life. Over the years I have spoken with, one on one, dozens and dozens of teenagers about life. I’ve helped 7 young men obtain Service Academy appointments. At grade schools, I talk about patriotism and gratitude and I have handed out hundreds of small American flags to the students.
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Two special memories. One is speaking to 200 eighth graders who gave me a standing ovation and then lined up, single file, in two lines, carrying the small American flags I had given them, waiting to shake hands with a WW II Veteran. I thought back to my youth — my fondest memory as a little boy was meeting a Civil War Veteran. Perhaps, just perhaps, history will repeat itself. The other was a two-year stint as the surrogate father to the three outstanding teenage sons of Club Member Joe Felter. Joe went to Washington, D.C. to work with the Secretary of Defense, General Mattis. I shared in their joys, listened to their comments and often yacked away at The Peninsula Creamery about life. These were incredibly happy experiences for me and these three teenagers taught me a lesson I so needed to learn at that difficult time in our nation – that the future of my beloved country will be in good hands!
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​A SMILE AND A HELLO WILL TAKE ONE A LONG WAY IN LIFE. Since I was a very little boy in Sausalito, California I have operated with this belief. A hike on a trail, with hellos and smiles, is a happier hike than one without. I know that this habit has made my life happier than it might have been and I suspect that it opened up opportunities for me that I would not otherwise have had. ​​
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Now, you have the story the 100-year-old – The happiest man I know! ​
Robert Beresford Williams​​
The Robert Beresford Williams Life's Code of Ethics Award


In 2019, our Founder & Emeritus, Kenneth Kaufman, presented Bob Williams the award and proclamation with the following words:
Bob Williams joined Palo Alto University Rotary in 2014.
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At the time he was 93 years young---our most senior Rotary rookie by chronology and one of the youngest by behavior. During his five years of service to our club, Bob has been an inspiration to all of us.
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We have created an annual award in Bob's honor entitled.....
The Robert Beresford Williams Life's Code of Ethics Award
Living by the Four-Way Test "The Four-Way Test of the things we think, say or do"
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Is it the truth?
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Is it fair to all concerned?
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Will it build goodwill and better friendships?
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Will it be beneficial to all concerned?
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Bob Williams has lived his whole life by these principles as a leader in athletics, in business, in service to others. Time does not permit us to cite his many achievements. As a teenager Bob earned the Eagle Scout Award.
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As a mid-shipman at the US Naval Academy, he was the Brigade Commander, class president and recipient of the Class of 1897 Leadership Award. After four campaigns in the Pacific during World War II, Bob became an internationally recognized insurance executive, developing trusting relationships with a clientele of influence throughout the world.
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In his retirement he founded two national initiatives Honoring of Veterans and Enhanced Sportsmanship, the ethics of good sportsmanship which are now standard procedure in high schools and colleges around the country.
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He is recognized as the Naval Academy's #1 volunteer. TRUTH, FAIRNESS, GOODWILL and BENEFICIAL to ALL are part of Bob Williams' DNA.
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In addition to his exemplary service to others, Bob has been extraordinarily generous to our Club. As a gala sponsor, a Fund for the Future donor and Legacy contributor Bob has arranged for the club to receive $50,000.
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Thank you, Bob Williams for your lifetime of service, for your generosity, for your smile and for being a member of Palo Alto University Rotary.
